Five ways to annoy people with your e-newsletter

1. Put everyone’s email address in the “To” field
2. Don’t give your reader a way to unsubscribe, or ignore them when they ask that you stop contacting them.
3. When you meet someone new and chat with them about your business (or the weather), or if they contact you about something unrelated to your business, be sure and immediately add them to your mailing list (don’t get explicit permission or let them know you’ve done it).
4. Be sure not to check your links in your newsletter – that way people will be annoyed AND frustrated when they click and wind up at an error page.
5. Dress up your promotion as a newsletter

Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog