- It will enable you to experience social networking first-hand.
- It will make you a better writer – condensing what you want to say to 140 characters is a learned art and a skill worth transferring to other copywriting.
- Reading others’ tweets will give you ideas for things to blog about.
- It will help you stay connected to people you care about.
- It will help you see a new side of your friends, colleagues and network contacts.
- It will introduce you to new friends.
- It will help you network – I’ve lost count of the number of people who have come up to me at trade shows and said “I follow you on Twitter”
- It helps you to engage with customers.
- It is faster than sending a text.
- It will make you think about your life and your work.
- It will help you keep up with what people are talking about.
- It can help you create buzz for your brand.
- It will enable you to follow what people are saying about your brand.
- It will give you a place to reply to what people are saying about your brand.
- It provides a little light relief in an otherwise stressful day.
- It humanises you (and your brand) to your customers.
- It can create traffic for your blog or website.
- It requires very little time investment and no budget at all.
Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog and tweets @mariemusicademy
