Friday 5 March 2010

25 e-newsletter content ideas

In my last blog post I asked some questions that hopefully got you thinking about content for your newsletter. Now you’ve done the hard work, here are some easy ideas to give you a bit more inspiration:

  1. Guest/celebrity articles
  2. Ask the expert (this is always the most popular of the articles I write)
  3. How to articles
  4. Interviews – an expert, a staff member, a customer
  5. Stories about how your products have impacted someone’s life
  6. Veteran input
  7. Inspirational client stories
  8. Lists of Top 10 websites/blogs/resources relevant to your market
  9. Top 10s, 5 tips, 10 idea etc
  10. Do’s and Don’ts
  11. Statistics
  12. FAQs
  13. Competitions
  14. Surveys/survey results
  15. Reader feedback
  16. Spotlight
  17. Day in the life
  18. Comment on news stories relevant to your industry
  19. Review other people’s products
  20. Write articles about your keywords
  21. Get ideas from competitor news or newsletters from other industries
  22. Browse article directories
  23. YouTube clips relevant to your industry
  24. Podcasts or vodcasts you have created
  25. Look at industry blogs and steal (sorry - source), ideas from

Now think of 10 more!

Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog

No comments:

Post a Comment