In my last blog post I asked some questions that hopefully got you thinking about content for your newsletter. Now you’ve done the hard work, here are some easy ideas to give you a bit more inspiration:
- Guest/celebrity articles
- Ask the expert (this is always the most popular of the articles I write)
- How to articles
- Interviews – an expert, a staff member, a customer
- Stories about how your products have impacted someone’s life
- Veteran input
- Inspirational client stories
- Lists of Top 10 websites/blogs/resources relevant to your market
- Top 10s, 5 tips, 10 idea etc
- Do’s and Don’ts
- Statistics
- FAQs
- Competitions
- Surveys/survey results
- Reader feedback
- Spotlight
- Day in the life
- Comment on news stories relevant to your industry
- Review other people’s products
- Write articles about your keywords
- Get ideas from competitor news or newsletters from other industries
- Browse article directories
- YouTube clips relevant to your industry
- Podcasts or vodcasts you have created
- Look at industry blogs and steal (sorry - source), ideas from
Now think of 10 more!
Marie Page runs an international e-business selling instructional DVDs teaching contemporary musical instruments. She blogs at http://musicademy.com/blog
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