Is Facebook useful to my business?

Facebook has over 300 million active users! This doesn't make it useful to your business automatically, but many brands are now setting up pages within Facebook and attracting and engaging with 'fans' on this basis.

Have a look at http://tinyurl.com/c82zq7 for an example (you don't need a Facebook account to look at this but you will if you want to 'connect' with Innocent.)

Facebook also allows advertising (it didn't at the start) and this can be paid for on a pay per click basis. Look at http://tinyurl.com/d8s4h6 to read about where ads can be displayed on Facebook pages and how social ads tie in to actions that Facebook users take.

Have any of you had experience of using Facebook within your digital marketing campaign? Share a comment with other readers so we know your views.