The digital era took the marketing industry by storm. Suddenly everyone is using the digital buzz words and talking about SEO and Analytics. Marketers today have to keep on top of emerging trends in digital communication and know how to successfully manage their campaigns using the latest tools. It is not always easy however to get the knowledge on what these tools are and how to use them or even a basic understanding of the digital concepts. It is a new arena and information is limited and not always accurate. Knowing what the terms mean and understanding how they can be implemented empowers marketers with confidence and specialist knowledge that may result in more successful digital media campaigns.
We had the dynamic marketer of today in mind when we developed the Diploma in Digital Marketing and the Diploma in Managing Digital Media. Over the last few weeks, as numbers on the qualifications grow, we are reassured that the marketing industry refuses to stay in the dark on digital marketing!
Having said that, do marketers affect emerging trends in digital technology?
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